Brand value

/Brand value

Which problem does Starbucks face?

Starbucks is looking for a savior. Starbucks is having trouble meeting its goal to reduce energy use by 25 percent by 2015, according to its recently issued annual sustainability report. Last year, the company improved its energy performance only 4.6 percent over its 2008 baseline, using 6.49 kWh/square foot per store in the U.S. and [...]

A small efficiency loss may cause a big loss of business value

At a recent project, we worked with an industrial bakery that faced a minor increase in natural gas consumption at its oven. Through an analysis of consumption/production data and discussions with the client, we found that the waste was caused by a faulty temperature-sensor calibration. The sensor was adjusted, and consumption came back to expected [...]