Did you hear that sustainability drives profitability when product is sold to younger generation?
This idea may help you secure support to energy projects from marketing and sales dept.
Millennials name sustainability a shopping priority and are willing to pay more for it.
In fact, Nielson study of 2015 has concluded that:
“66% of global respondents say they’re willing to pay more for products and services that come from companies that are committed to positive social and environmental impact, up from 55% in 2014, and 50% in 2013.”
You know what younger generation rejects? It is blunt advertisement. Put these two together and results of energy projects become a sales tool: clear transparent reporting creates a tangible content for a meaningful advertisement campaign.